May 2015 – present
UnikBrushes
Founder & CEO
Founded the agency and now focuses on direction, leadership and growth, while the team delivers its client work.
Founder, Decodability
Amar Karthik.
Amar started with code and websites, then spent the next 11+ years working across software development, WordPress, Shopify, web experiences, SEO, digital marketing, conversion, automation, and product growth.
That work kept him close to both sides of the same challenge: how digital products are built, and how the right people discover and choose them.
Product understanding.
Acquisition thinking.
Decodability brings those two worlds together. The product understanding comes from years of building. The acquisition thinking comes from years of search, marketing, and conversion work.
11+ years across development and digital growth
Software, websites, Shopify, WordPress, and product systems
SEO, organic acquisition, conversion, and digital strategy
Founder-led strategy on every engagement
An early curiosity.
A lasting way of working.
Amar began experimenting with HTML, CSS and design as a teenager, learning through tutorials, small projects and repeated testing. UnikBrushes grew out of those early experiments in 2015.
Working on real projects broadened his interests beyond how a website looks or functions to the systems around it: search, user experience, marketing and business operations.
Read the early story- 2015
Started UnikBrushes
Early design and web projects became the foundation for an agency.
- 2021
Built a team around the work
Registered UnikBrushes as a company and developed its team and processes.
- Today
Connects product and discovery
Brings technical experience and growth strategy together through Decodability.
Experience across agencies
and software products.
Agency leadership and hands-on product roles have shaped how Amar approaches development, user experience and the systems behind growth.
June 2023 – January 2026
LearnyHive
Co-founder & CTO
Led development, user experience, platform improvements and scalable technical systems for a learning platform.
July 2026 – present
Augvex
Co-founder
Works on product strategy, automation and customer journeys for a managed SaaS platform serving service businesses.
Why the focus shifted
to documentation.
Years of building websites and software led Amar to a wider question: how do the right people discover and understand what a product can do?
Documentation stood out because it already holds answers about capabilities, integrations and real workflows. Decodability brings his technical and growth experience to making that knowledge easier for customers and prospective buyers to find and use.
Why Amar is building Decodability